3D films not made for U.S.

        The 3D film market has taken a lot of heat from real film buffs over the years (including this guy) since its reintroduction to modern cinema. Their argument is that up converting a film to 3D takes longer to produce and increases the production cost and prolongs the release of certain films, such as GI JOE Retaliation which was pushed back almost a whole year, and that the reason given for the 3D conversion was that the lucrative ticket price could maximise foreign box office revenue and make the film more profitable  http://goo.gl/NYbQc. It also detracts from the quality of the film and that it is used as a marketing gimmick that tacks on an added fee to the already high movie ticket prices. But as much as we yell and scream it isn’t going anywhere, it seems that 3D is inevitable with any big budget, wide audience type of film.

         A problem that we have here in the US is that we think everything revolves around us the reason 3D films are having such an explosion right now is not because we are going to to see them, it’s that the foreign film markets are really booming in the 3D film space. Foreign films are what’s really driving sales of films that generally don’t do well stateside http://goo.gl/FJDWa.  China is now the second biggest international film market after Japan. Markets like China are leading the way in pushing this emerging technology into the mainstream having had a 212% average annual growth on 3D screens since 2007, which then had only nine in the entire country http://goo.gl/3tFmO. We have to understand that what we may like is minimal compared to a market that has a fast growing middle class with discretionary income to spend in a country that has 1 Billion people. Our U.S. population is probably equal to the population of the Chinese middle class, it’s only smart business to go after the growing foreign market.